The esports organisation Rogue has announced that it is continuing its relationship with car manufacturer Kia. The deal that is regarded as a "First-Of-Its-Kind Creative Content Campaign" will see the pair continue working together to bring "innovative content and push boundaries." The renewed relationship applies to Rogue's League of Legends European Championship team.
"We are thrilled to showcase our unique esports brand in a joint campaign with Kia," said Anna Baumann, EVP of Esports at ReKTGlobal. "We both believe in innovation and inspiration as the driving force to be the best. We cannot wait to dive deeper into the stories of our esports athletes, which we hope will inspire all esports enthusiasts."
No word has been mentioned as to the financials of this deal.