Rfrsh Entertainment, the organisation behind Danish CS:GO team Astralis, has just announced that they're stepping into the world of League of Legends too, confirming recent rumours. They're doing this by bringing Origen "back to life in a new, structured and performance oriented context," according to the press release.
Origen will work with Rfrsh in Copenhagen and compete in the newly-announced League of Legends European Championship (LEC), with Origen general manager Martin 'Deficio' Lynge and founder Enrique "xPeke" Cedeño Martínez being a big part of this.
Rfrsh co-founder Jakob Lund Kristensen said: "Origen will be a sister brand to Astralis and a part of the Rfrsh organization. We have built a unique model with performance and brand building tools that puts us in a very competitive position towards any other international esports brand out there. - Over the past two years we have invested significantly in building a very strong organization on the basis of the blooming esports scene and by bringing in proven elements from traditional sports, entertainment and performance culture. We have now reached a point where we are able to take the next big steps towards creating a natural centre of esports when it comes to entertainment and top performance. - In this context, the Origen brand and Rfrsh is a perfect match, and we are extremely proud to be the ones to facilitate the new rise of Origen in a strong, structured and goal oriented context."
Do you agree that these two are a good fit?
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