Pringles and Razer collaborate for six-week long Fortnite event
The curved crisp brand is looking to expand its interest in esports.
Pringles, the iconic curved crisp brand has joined forces with peripheral manufacturer Razer to support the six-week long Razer Invitational Fortnite tournament. The event itself actually began on December 5 in Europe, and will offer competitors the chance to win various prizes (even cash) from the partners who are also part of the event - Pringles is set to be the main partner, however.
Also on the cards as part of the event is Seagate Gaming and Intel, both of whom are partners. As for Pringles, esports is not an unusual area for them, as they have worked with the Overwatch League before, signed deals with G2 earlier this year and even looked to elevate its partnership with tournament organiser ESL.
To learn more about the Razer Invitational, head over this way, as it shows unique information for each region of the tournament.