While we tend to avoid any celebrity-style gossip on Gamereactor, this piece of news was just too good to miss. One, because it involves 30 Rock actor Alec Baldwin, who we've a lot of time for, and two, there's the potential here for a great ad campaign.
BBC News this morning picked up the story that Alec Baldwin had been kicked off a flight - because he refused to stop playing a videogame for takeoff.
The film and TV star took to Twitter afterwards to explain how he was removed from an American Airways flight to Los Angeles for playing Word With Friends on his mobile phone.
He tweeted that the: "Flight attendant on American reamed me out 4 playing WORDS W FRIENDS while we sat at the gate, not moving".
It is unclear whether the star of 30 Rock was asked to refrain from playing the game. The BBC reported that American Airlines declined to comment.