It's emerged that some Telltale Games employees have inflated Jurassic Park's Metacritic score - by posting their own user reviews.
That a small collection of glowing user reviews appeared on the review aggregator site within 24 hours of the game being released, and before any critic reviews had appeared was picked up on by other organisations owned by CBS Interactive.
Website Gamespot reported that with research the usernames used in the high-scoring reviews were found to be linked to Telltale employees.
The site asked a Telltale representative for comment and ran both findings and official statement in a news story published yesterday.
The statement read that the studio "does not censor or muzzle its employees in what they post on the internet...however, it is being communicated internally that anyone who posts in an industry forum will acknowledge that they are a Telltale employee".
Creators praising their own work online is nothing new, but whatever reasons for such conduct - ill-advised joke, active score inflation - and be it at by the hands of only a few, ultimately it reflects badly on companies as a whole.