The Sims Social, the Facebook edition of the popular Sims concept currently has an active player base of 66 million according to research firm Raptr - self proclaimed "leading social network for gamers" - in their Raptr Report.
"EA is a rising force in the social games industry. Data from the previous Raptr Report outlined the strength of Zynga's position in the social gaming space, but EA is poised to capture significant market share if it can capitalize on the popularity of The Sims Social", says Dennis Fong, CEO at Raptr.