Over the last three months Nintendo's 3DS has been outselling both Xbox 360 and Playstation 3 in the UK. It's the first time that the handheld has outsold is console-based opposition, and the shift has been driven thanks to the release of software like Animal Crossing: New Leaf.
Speaking to MCV, Nintendo UK's head of consumer marketing, James Honeywell, said: "Software sells hardware. You must have heard that from us a lot. And the same can be said for Wii U as we move into peak season. With such a strong line-up of titles that are so critically acclaimed, it is just a perfect storm. It has made it the format of the moment.
"Sometimes 3DS, or handheld in general, suffers because people tend to focus on the home console market. But 3DS is really doing the numbers right now," he added, likely with a smile on his face.