Nike's chief digital officer, Adam Sussman, has just been confirmed as the new president of Fortnite developer Epic Games.
While Sussman leaves the sporting giant for Epic after more than half a decade, it's not his first stint in gaming and he has held senior roles at EA, Take-Two, and Zynga in the past.
"After 5.5 great years at Nike, I have decided to move on to my next opportunity as President of Epic Games," Sussman wrote on LinkedIn.
"Nike is an amazing brand, I got a chance to work with many great people and I am so proud of what we accomplished together. While it's bittersweet, I am so excited to join Epic and honored to be part of the remarkable team that has built one of the biggest games in the world.
"2020 will be a big year for me and my wife, 3 kids and two dogs...A return to gaming, a move to North Carolina and an opportunity to help change the future of gaming."
Fortnite is obviously the jewel in Epic's crown, although the company has recently launched a digital store to rival Steam on PC. With Sussman in place, the studio will no doubt be looking to continue their strong momentum into the new decade.