"We had on good day, but there is loads more hard work to do," are the words from SCE UK boss Fergal Gara in the wake of the Playstation 4's appearance at this year's E3.
Speaking with MCV, Sony's UK boss ackowledged: "Winning is determined by a much longer timescale. We were very pleased with how our messages went down at E3. We aim to be the best for gamers, and this was a key step in that direction."
"E3 is important for early momentum and generating pre-orders. But it is only one step along. We feel we had a good day but there is loads more hard work to do, and we are focused on that."
The Playstation 4's warm reception is due in no small part to the announcement that there would be <a href="http://www.gamereactor.eu/news/79411/No+used-game+restrictions%2C+no+online+requirement+for+PS4/'>no used-game restrictions and no online requirement</a> for the PS4 (although it was revealed later that this statement solely concerns first-party titles - publishers are free to go their own way).
With Sony's clear advantage coming out of E3 week, the company will be keen to push forward and maintain their momentum as the launch of their next-gen console draws ever closer.