Nintendo defines position on used-games

Fils-Aime: "We are not taking any technological means to impact trade-in."
Text: Mike Holmes
Published 2013-06-14

The way that next-gen platform holders are dealing with used games has been a defining factor at this year's E3. Microsoft's decision to implement changes irked many, and Sony leaving the door open for some sort of third-party system to be implemented means the topic is still very much up in the air.

Nintendo, on the other hand, have been quietly going about their business, and as Wii U launched last year with no significant changes other than a increased focus on digital markets, they've come out of the resultant drama unscathed.

Speaking to Polygon, Nintendo of America's Reggie Fils-Aime has defined his company's position on the issue:

"We have been very clear, we understand that used games are a way for some consumers to monetize their games. They will buy a game, play it, bring it back to their retailer to get credit for their next purchase. Certainly, that impacts games that are annualized and candidly also impacts games that are maybe undifferentiated much more than [it] impacts Nintendo content. Why is that? Because the replayability of our content is super strong. The consumer wants to keep playing Mario Kart. The consumer wants to keep playing New Super Mario Bros. They want to keep playing Pikmin."

"So we see that the trade-in frequency on Nintendo content is much less than the industry average - much, much less. So for us, we have been able to step back and say that we are not taking any technological means to impact trade-in and we are confident that if we build great content, then the consumer will not want to trade in our games."

Later on he added: "I don't see [Nintendo stopping the sale of game discs] in the future, certainly not the near-term future. For us, retail is a key part of our overall business. Retailers play a huge role in driving awareness."

Back