Yves Guillemot, dwarfed by host Aisha Tyler on stage, was on hand at Ubisoft's conference to reveal details surrounding The Crew, the racer from Ivory Tower and Reflection, that he thinks will revolutionise the genre.
During the lengthy demo we saw a sweet trailer, which will be appearing on the site very soon. The entire game is online and persistent. According to creative director Julian Gerighty it will be "blurring the line between the single player, the competitive and the co-op modes". There was a live gameplay demonstration, with players teaming up and chasing objectives. As demonstrated later on in the presentation, you can customise your ride via an app on your tablet; a feature that'll be available to people to try out on the show floor in the week ahead. Expect a more detailed preview of The Crew tomorrow on Gamereactor UK.
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