Last week we reported on Tyler 'Ninja' Blevins' decision to leave Twitch and stream exclusively on Microsoft's service Mixer instead, and it seems as if this has resulted in hefty growth for Mixer.
As reported by Video Games Chronicle, Sensor Tower data reveals that downloads for the Mixer app on the iOS store doubled after Ninja's reveal, briefly hitting the top spot. New installs across the iOS App Store and Google Play hit an estimated 26,000 on Thursday alone, which marks an increase of 100% compared to the week before.
That's not all though, as the man himself has also tweeted that he has "hit over 500k subscribers on Mixer", which according to Screen Rant is "twice the number he had at his peak of 250,000 in March 2018".
Senior editor of The Verge Tom Warren also tweeted last week that Microsoft paid $50 million USD for the Ninja deal too, so it's definitely a big move for both Microsoft and the streamer.
What kind of an impact do you think this will have for Mixer in the long term?