GameStop stores have been bringing games and related merchandise to fans across the world for years, but Yahoo! Finance reports that stocks have fallen to their lowest point since 2003, following first-quarter revenue missing expectations.
This is the biggest one-day percentage loss since 2002, falling 36%, and has lost more than two-thirds of the value since a peak earlier this year.
Benchmark Co.'s analyst Mike Hickey likens this to watching GameStop "burn to the ground." Jefferies also writes that GameStop "faces the need for a dramatic pivot, wholesale changes, and aggressive action to remain relevant."
What does GameStop need to do?