Microsoft hopes for 1 billion consoles next gen

Aiming for the moon with Xbox One.
Text: Bengt Lemne
Published 2013-05-27

In speaking with OXM Microsoft Interactive Entertainment's Yusuf Mehdi (the guy from the TV/Kinect segment of the Xbox One reveal) revealed that Microsoft next generation consoles will take a massive leap as far as installed base goes compared to this one.

"Every generation, as you've probably heard, has grown approximately 30%. So this generation is about 300 million units. Most industry experts think the next generation will get upwards of about 400 million units. That's if it's a game console, over the next decade."

"We think you can go broader than a game console, that's our aim, and you can go from 400 million to potentially upwards of a billion units. That's how we're thinking of the Xbox opportunity as we go forward."

Of course, this generation is still some ways off 300 million units, but Microsoft hopes to reach 100 million with Xbox 360 by selling another 25 million units in the next five years.

What do you think? Is Mehdi coming off sounding insane? Is there even potential for the install base to grow beyond 300 million?

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