Capcom announces that they've create a subsidiary called Beeline Entertainment to manage and create more "freemium" smartphone titles. Titles such as the already released Smurfs' Village, Zombie Cafe and Lil' Pirates fall into this category and a total of 15 million downloads of these three titles make it a very successful segment.
"Capcom recognizes that the market for social smartphone games is very different from our core video game business," said Midori Yuasa, President and COO, Capcom Interactive, Inc. "Capcom is extremely committed to the smartphone social game space, and the creation of ‘Beeline' represents a major investment and strategic refocusing of the company's mobile operations."
Capcom has come under fire for a number of instances were children have been able to spend obscene amounts of money in Smurfs' Village on their parents' iPads och iPhones and perhaps the creation of Beeline Entertainment is also a means of avoiding any badwill to fall on Capcom as a whole.