Electronic Arts announced the Jacksonville Tribute, a fund dedicated to the victims of the recent shooting in Jacksonville, Florada during a Madden tournament.
EA will donate $1 million to the victims, including the families of the two players who were killed, Taylor Robertson and Elijah Clayton, and all that were affected by the tragedy. EA will also host a livestream on September 6 to "show that this horrific event will not define us, but only serve to make our community stronger".