Shigeru Miyamoto encourages "games at reasonable prices"

He wants to bring games "to the widest range of people possible."
Text: Sam Bishop
Published 2018-08-24

Shigeru Miyamoto is an icon in our industry, helping to create legendary games like Super Mario, and now he's spoken at the Computer Entertainment Developers Conference in Japan about game pricing, and that it'll be better for everyone if this is reasonable.

"We're lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits," he said, as reported by Bloomberg.

Talking about Nintendo's own model, he adds: "I can't say that our fixed-cost model has really been a success. But we're going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business."

As for subscription services, Miyamoto said "it's necessary for developers to learn to get along with" them, and that, with regards to partners, "it's important to find someone who understands the value of your software. Then customers will feel the value in your apps and software and develop a habit of paying money for them."

Do you agree with Miyamoto?

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