GAME reveals streaming deal

Retailer working with CiiNOW to provide new service.
Text: Mike Holmes
Published 2013-02-26

High Street retailer GAME has announced that they're working with cloud tech specialists CiiNOW to offer a new online streaming service. Trials are due to start soon, with a full service planned to launch in the second half of the year (as revealed by BusinessWire.com).

"As the face of gaming changes, it's vital that we stay at the forefront," said GAME's Martyn Gibbs. "We believe in providing our customers with access to great games in every gaming arena and these trials will help shape how we do that. By using CiiNOW's scalable cloud-based gaming technology, we will be able to offer our broad customer base an instant and exciting entertainment experience."

CiiNOW's CEO, Ron Haberman, added: "With the incorporation of CiiNOW's cloud-based technology, GAME's customers will now experience instant gaming like never before."

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