Gamescom organisers have added a new special ticket - the "Wild Card" for this year's show in Cologne (August 21-25). In order to attain these Wild Card tickets you will have to travel back in time to sign up for a Gamescom newsletter or register via the Facebook fanpage (last day was 17 February - press release arrived today), and then you will have three days (25-27 February) to buy the special Wild Card ticket that allows you access during the trade/media only day on Wednesday, August 21.
Overly complicated? Well, perhaps organisers are hoping to keep the applications for press passes from school papers and small blogs down this year? Wild Card tickets will only grant you access to the public areas of Gamescom.