Nothing says "women's empowerment" like the color pink, right? In order to challenge stereotypes, Arizona-based company Evil Controllers is releasing a pink Xbox 360-controller, called simply the "Pink Camouflage controller." The controller will retail for $79.99, and Evil Controllers are quick to point out that it is Valentine's Day next month. A couple of roses, chocolate and a gaming peripheral, anyone?
Then again, I personally thought that the pink PSP looked awesome... So perhaps I shouldn't be the one to raise an eyebrow at what feels like a rather typical Barbie-fication to attract female customers.