Sony DADC has today revealed its Consumer Sales business unit, which is designed to help diversify the business, and part of this is the signing of a strategic partnership agreement with dreamGEAR LLC, who will now exclusively work with Sony, with Sony helping to drive sales.
Sony DADC itself is a supply chain services company, and part of its goal is to offer an end-to-end solution for partners, working with their existing distribution systems to help put their products to sales teams and to consumers.
Yahya Ahdout, a founder of dreamGEAR, commented: "Launching multiple brands with a diverse range of products across Europe and other key regions is by no means a small feat and requires a dedicated team with the passion and vision necessary to make an impact at retail. We believe that Sony DADC has the experience and drive required to best represent our line of innovative and exciting products, and we look forward to working with the group to organically grow our global market share throughout 2017 and beyond."
"Sony DADC is well-established as a strong and reliable retail services provider and will allow the group to further diversify the business as we expand to provide a true end-to-end retail solution," Chris Spearing, Vice President of Sony DADC's business unit Consumer Sales, added. "We believe there is an enormous opportunity to engage with partner brands and deliver a unique service which will help with every facet of sales from launch through to end fulfilment, providing a one-stop service which will benefit retail and consumer alike."
Is this a good deal for both sides?
Thanks, GamesIndustry.biz.