In an encouraging sign that GAME has learned from past mistakes, the retailer has announced a partnership with Valve that will see them stocking Steam Wallet Codes in-store, in what they're describing as part of the "retailer's increased offering for PC gamers".
The Wallets come in four different flavours, with £5, £10, £20 and £50 codes available to choose from. GAME are also offering 33 per cent extra trade-in value when exchanging certain games for Steam Wallet Codes.
GAME's Martyn Gibbs said: "This is the latest initiative offering unrivalled value, range and ease of obtaining digital content for our UK gaming community."
Valve's Jason Holtman also added: "GAME is the leading retailer of gaming content in the UK - one of the world's largest gaming markets. By making Steam Wallet codes available at GAME, we are together delivering more purchasing options for gamers."