Shoot elephants in the face?

Or other endangered animals?

I know they are just games, all of them. I can shoot hundreds of people in Medal of Honor, or even sci-fi games like Mass Effect. I don't flinch, because I know it's not real. But I can't escape the feeling that something is horribly wrong when I look at screenshots as the ones released today from Remington Super Slam Hunting: Africa, where we can shoot elephants, rhinos and other endangered species in the face. Your mileage, and morals, might vary, of course.