Gamescom will be taking place in Cologne from August 22 this year, and we now know that Chancellor Angela Merkel will open the event for the first time this year, as announced by organiser Koelnmesse and the German Trade Association of Interactive Entertainment Software.
"We consider it a great honour and a sign of recognition that Chancellor Dr. Angela Merkel will this year participate in the opening tour of Gamescom", said Felix Falk, Managing Director of the German Trade Association of Interactive Entertainment Software (BIU). "The visit of Dr. Merkel underlines the importance of the games industry for the cultural, digital and business location of Germany. Whether virtual reality, gamification or 3D simulations: the technologies of the games industry already play a central role in the digitalisation and networking of the economy and society. Germany needs a strong games industry in order to also secure itself a top position in the digitalised economy."
"The participation of the Chancellor is a sign of great appreciation for us", added Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. "With her visit she honours the development of Gamescom into one of the most successful and largest events in the German trade fair system. Gamescom is today the world's largest event for computer and video games. She emphasises the position of Koelnmesse as one of the leading trade fair organisers worldwide in the digital media and entertainment segment."
Last year 345,000 visitors graced Cologne for the event, so it's a big deal in the gaming world, and Merkel's presence will only heighten its status. Does this show a new level of respect for gaming events?