The launch of the Nintendo Switch was a great success, and even though some had bet on it, even the most positive onlookers will no doubt have been a little surprised by the console's outstanding performance at retail. Eric Bright, GameStop's senior director of merchandising, made the following statement in an interview with Forbes, saying:
"It's exceeding our expectations. We knew it would be a high-demand product, but our Switch allocations are selling out not in days, but in hours. The demand is so high that consumers have to react quickly to be able to get their hands on them."
Demand is not likely to diminish with games like Mario Kart 8 Deluxe (available since April 28) or Minecraft: Nintendo Switch Edition coming on May 11. Will this level of popularity lead the Switch to beat the 101 million Wii consoles sold by Nintendo in what remains the company's biggest success to date?