Last week things got messy for YouTube sensation Pewdiepie when he was dropped by Disney (among others) after allegedly anti-Semitic content published by the broadcaster came to light.
Following the incident, Pewdiepie, whose real name is Felix Kjellberg, defended himself and his right to poke fun at whatever he likes, insisting that his joke was not fuelled by hate:
"If people don't like my jokes I fully respect that, I fully understand that. I acknowledge that I took things too far and that's something I will definitely keep in mind moving forward. But the reaction and the outrage has been nothing but insanity."
Kjellberg added: "Is there any hate in what I do? No, absolutely not. Personally, I think they [the media] are the ones normalising hatred because there is actual hatred out there."
He also lashed out at the coverage of the incident by the WSJ, suggesting that it was an attempt to undermine him. According to Kjellberg the story "was an attack towards me by the media to try and discredit me, decrease my influence".
"I think what this article shows, more than anything, old school media does not like internet personalities because they're scared of us."
However, the story doesn't end there, and since last week some of Pewdiepie's more vocal supporters have turned on the Wall Street Journal reporter who broke the story in the first place, with high profile followers calling Ben Fritz out as a hypocrite.
Kjellberg's supporters have dug deep into Fritz's Twitter feed and found posts from as far back as 2009 that have been used to highlight their argument that the journalist is a hypocrite. Fritz did write that his account had been made private because he had "reason to be safety-minded", although it seems to be back up and running at the time of writing.