In a first for crowd-funding, a company based inside the virtual space is seeking investment from outside of their in-game community.
Nintai Brokerage Corporation are asking for $5,000 USD on Indiegogo, so they can employ more staff to engage with gamers and play their stock simulation game, the Capital Exchange, which itself operates within Second Life.
The CEO of the virtual company, Cecil Niosaki, said: "I think it's incredibly important that we continue to operate on the Second Life grid so that we can teach people how the stock market works. I believe that an education in finance is necessary, and oftentimes players take what they learn on the Capital Exchange onto the real stock market."