Movie director Guillermo del Toro (Pan's Labyrinth, Hellboy) has had a somewhat rocky relationship with Konami, after a game that he was working on was cancelled by the publisher, and in acrimonious circumstances.
This ill-fated collaboration with Hideo Kojima on Silent Hills followed a similarly unsuccessful game-related endeavour in the form of Insane, which was cancelled by THQ before the publisher went bankrupt.
In recent months and following the split with Konami, the film director has made public statements such as "FucKonami", in the process clearly demonstrating his lack of affection for the company. This week del Toro has been at it again, returning to Twitter and taking aim with another swipe at the publisher.
By using the face of Sean Spicer, the newly appointed White House Communications Director, the message says: "Konami loves and has always supported Kojima. PT was never created. Period"
Sean Spicer has been in the headlines this week after making a bad first impression in his public-facing role in Donald Trump's newly-formed White House administration.
Spicer was caught making purposefully inaccurate claims about the attendance of last week's inauguration. When challenged about it, a colleague of his referred to the gaff as "alternative facts", in the process prompting thousands of amusing memes to spring forth from the depths of the Internet.
It's this incident that del Toro is referring to with his post. Then again, he's also clearly still grumpy about the way Konami treated his friend, Hideo Kojima, and the fact that Konami cancelled Silent Hills, the ill-fated project immortalised by the P.T. demo.