Back at the end of September, the ASA (Advertising Standards Authority) in the UK announced that they were investigating the marketing surrounding No Man's Sky, after consumers had reported the game's Steam page for being misleading.
Now, The Advertising Standards Authority has ruled No Man's Sky's controversial Steam page did not mislead consumers.
According to email correspondence it was up to the developer to defend its case, as Valve is not responsible for each game's page on their platform.
Apparently, the developer defended their case ferociously, and provided footage of the game running at several points in its development cycle, to prove that they did not mislead consumers.
What ultimately caused the ASA to clear Hello Games was that the game was procedurally generated, as is described in the lengthy notes:
"The summary description of the game made clear that it was procedurally generated, that the game universe was essentially infinite, and that the core premise was exploration"
"As such, we considered consumers would understand the images and videos to be representative of the type of content they would encounter during gameplay, but would not generally expect to see those specific creatures, landscapes, battles and structures."
Do you agree with the verdict?