Microtransactions have always been a rather controversial part of the video games industry, but as a business practice it has been highly successful, particularly on mobile and PC. In fact, according to a recent survey conducted by NPD Group, it turns out that American players like spending their money on microtransactions rather than buying DLC.
The analysis was conducted on a sample of 8,893 Americans (of which 2,470 have spent money on DLC and microtransactions) aged between 13 and 54, and NPD Group considered the following games for this study: Battleborn, Destiny, Gears of War Ultimate Edition, Grand Theft Auto V and Halo 5: Guardians for microtransactions; Battlefield 4, Call of Duty: Black Ops III, Fallout 4, Lego Star Wars the Force Awakens, and Super Smash Bros. Wii U for DLC.
It turns out that 28% of people bought extra content in the last three months. This study also reveals that 23% of people are more willing to make microtransactions, while only 16% are interested in buying DLC. However, about half of the respondents have stated that often DLC and microtransactions are not worth the money, but about 16% of respondents said that the DLC content should already be included in the base game.
Talking about microtransactions, only 68% of people believe that pay-to-win is a bad practice, while 77% say that microtransactions are useful to increase the fun in a game.
Thanks, MCV.