Sega was once rivalled only by Nintendo when it came to video game quality, and had fresh ideas and some of the best games in the business. But that was a long time ago, and the last generation was especially bad for Sega with a lot of sub-par titles leaving fans disappointed.
Now even Sega themselves have acknowledges this, and their European boss Jurgen Post says to MCV: >"We were a little bit opportunistic, signing a lot of titles and doing things that were not necessarily very good."
This was a smart way of making money and people bought the underwhelming games mainly for the Wii. But that opportunity to make money has now disappeared and Post says:
"There was a time when you could sell a lot of products, for example on Wii, but that market has gone. Today if you want to survive, you need to focus on quality. We want to create games that are very good and have a long tail."
This means Sega basically had to reboot themselves, and Post says they are doing this and are slowly getting back in the game:
"We scaled down to the very bare minimum. For us to restart, we needed to setup a new strategy, and that is now paying off. So we can start to add more pillars to the structure."
It sounds very promising for Sonic Mania and other upcoming titles, especially considering the fact that the company continues to acquire notable developers working in the PC strategy space. Do you think Sega can keep this promise and revitalise their fortunes?