Nintendo of America's head Reggie Fils-Aime has recently linked two of the upcoming expanding strategies of the company together: mobile apps/games and theme parks.
Talking to A List, NoA's COO confirms that both initiatives, which were officially announced last year, are going to converge. "These theme park designers are considering that [everyone bringing their mobile device to the park] so many of their patrons have a smart device", explains Reggie. It seems that their partners at Universal on this matter are aware and "they're thinking about what that means to the overall experience", without adding further details on potential uses.
Besides, the exec believes that both parties are making good progress together on this new venture. One of the reasons is that "the Universal team not only has a wealth of experience in creating these immersive amusement interactive situations, but they also have a great affinity for our IP". The result, as Reggie promises, is "something that's really magical".
How do you think your mobile device could be used on an amusement park Nintendo ride for more fun? We can certainly think of applications with say Pokémon Go and the upcoming Animal Crossing app...