N'Gai Croal, influential blogger at Newsweek (Level Up) is twittering away from the In-Game Ad Summit. Activision Blizzard has reveal that the next Call of Duty will indeed by a sequel to Call of Duty 4: Modern Warfare, they have revealed you won't be controlling Tony Hawk with a standard controller in his next game, they described Bizarre Creations' (Project Gotham Racing series) next racing game as "Mario Kart meets Forza". Bizarre are also working on a third person/racing game with the James Bond license.
Other publishers didn't reveal as much with Ubisoft speaking of the in-game advertising potential in famed producer Jade Raymond's next game I Am Alive - apparentely it will be set in Chicago. Ubisoft also provided other developers with a tip: "when you set your game in a swamp, you reduce ad opportunities. Consider big cities instead" Sounds like the next Assassin's Creed will take place in a time when there were bill boards in the big cities...
Check out N'Gai Croals twitter here.