In a recent interview with MCV, Alain Corre, EMEA executive director at Ubisoft, had the opportunity to talk about the new Assassin's Creed movie that will be released on December 21.
According to Corre, the main aim of this movie is not to make more money, but rather to allow a new audience to approach the franchise.
"We are not going to earn a lot of money from it," He told the trade site. "It is a lot more a marketing thing, it is also good for the image of the brand. Although we will make some money, it is not the purpose of this movie. The purpose is to bring Assassin's Creed to more people. We have our core fans, but what we would like is to put this franchise in front of a lot more people who, maybe, will then pick up future Assassin's Creed games."
Assassin's Creed is being directed by Justin Kurzel and stars Michael Fassbender. According to a recent interview with producer Pat Crowley, the movie is very different from the gaming franchise, as 65% of it takes place in the modern day, and only 35% of the story is set in Spain during the fifteenth-century.