EA's Chief Financial Officer Blake Jorgensen visited the Bank of America Merrill Lynch 2016 Global Technology Conference and had some interesting things to share regarding the companys view on microtransactions during a Q&A.
Jorgensen got the question on how they will evolve behind only releasing map packs for their titles and instead release stuff that focus on in-game content. He answered that FIFA Ultimate Team is something they monitor carefully and that it is something they would like to reproduce in other games as well since it offers some "very interesting opportunities".
EA is obviously also moving away from regular microtransactions and Jorgensen also said that they are "very conscious" not to "nickel-and-dime the consumer". Instead, EA thinks that deeply engaged customers is spending money over time, and that is a better model for them.
Finally he was very clear about being "very careful about not upsetting the balance of the game" since the don't want a pay to win scenario. Not ruining the gamers experience is something that will have priority.
Thanks, Dual Shockers.