As far as a mascot for Kojima Productions goes, we're inclined to say Snake from the Metal Gear Solid series, but since the split between Kojima and Konami wasn't exactly amicable that's not an option.
Now, the time for a new maskot has arrived, and apparently his name is Ludens. He's an astronaut and is wearing lots of heavy gear. Even so, Hideo Kojima himself is already calling him an icon on Twitter:
"LUDENS, the icon of Kojima Productions. We'll deliver THE NEW PLAY in THE NEW FUTURE with the cutting-edge equipment, technology, & the frontier spirit. The gear he's wearing is the extra-vehicular activity (EVA) creative suit", Kojima writes.
Is it a hint about the next big game from Hideo Kojima? It appears likely...