Nintendo has opened up their online store in EU countries such as the UK, Germany, France, Spain, Portugal, Italy, Netherlands and Belgium, and the store offers everything from pre-orders to building your own 3DS console. Of course you'll find a variety of games on the store, both physical and digital copies, and Amiibos, but as a first in Europe you can also buy official Nintendo merchandise. Use your eshop credits to buy games, or pay with normal currency. It's an online store - you know what to do.