Mobile game Kim Kardashian: Hollywood was a massive success, it was said today at the DICE summit, bringing in over $200 million dollars in a year, and $100 million in the first five months. The free-to-play game included micro-transactions in the form of in-game items like jets, cars, and clothes.
Nicolo de Masi, the CEO of the game's publisher, Glu Mobile, provided an infographic that showed that the game has been booted up over three billion times. The in-game characters have made over eleven billion flights, and gone on nearly a billion dates.
Glu mobile could be onto a winner again, with their recently released game based on Kendall and Kylie Jenner, and in the same style as the Kim Kardashian game.