To have really famous people branding smartphone games has turned out to be a brilliant idea for Glu Mobile and others who have earned enormous amounts of money of the games based on stars like Kim Kardashian, Britney Spears, Katy Perry and Nicki Minaj.
The next celebrity collaboration has been revealed, and this time is none other than Taylor Swift who will be turned into a game. Niccolo de Masi, Glu Chairman and CEO, says:
"We realize that Taylor and her global fan base expect a new and highly differentiated mobile gaming experience. Glu is equally committed to designing never before seen gameplay elements that utilize Taylor's unique creativity. Accordingly, we will spend the required development time to ensure this innovation is achieved."
Exactly what genre Taytay's game will be in, remains to be seen. But music and fashion as main ingredients is probably a qualified guess. It should be said that Glu have experienced some difficulties lately, and they are no doubt hoping for a new hit to turn things around.
Thanks, Games Industry.