EA are looking to regain the trust of PC-based players, and according to the publisher the recently released subscription service - Origin Access - is just one avenue that they're exploring as they look to mend their reputation.
"We are on a journey to regain the trust of the PC gamer," Origin's senior marketing director Peter O'Reilly said (via MCV).
"Over the last couple of years we have focused on ensuring a great play experience from launch and bringing players a better experience on Origin with programs like the Great Game Guarantee, On the House, and now Origin Access.
"We're excited about the progress we've made, but are always pushing ourselves to innovate on behalf of players."
With the publisher offering a catalogue of games to their fans via Origin Access, plus free titles via their PC platform, and a new clearer refund policy, things certainly seem to be improving.