The Japanese division of Capcom has announced and shown a different cover for Street Fighter V called Hot Package. It features Ryu and Chun-Li in two of the costumes you'll get if you pre-order the Hot Package edition of the game.
As you can see, it sports the bearded and barebreasted Ryu that became an internet phenomenon a few months ago, and a smiling Chun-Li with her hair down. The art is drawn by Capcom's character designer Kiki.