New Nintendo boss Tatsumi Kimishima isn't as happy about Amiibo as he might be, this because people aren't using them in the way Nintendo intended.
"Our earliest goal for the Amiibo was to have these connected to software and have them enhance the play experience for the consumer," the company chief pointed out in an interview with Time Magazine.
"What we're seeing instead is that the Amiibo are being picked up more as a collection item at this point, rather than, say, as an interactive item with software. And so we haven't really established them as an enhancement for all of our software at this point."
We can't imagine that Kimishima is disappointed with the continuing healthy sales of the interactive figurines, even if they're not being used exactly as originally intended.