Michael Pachter, an analyst at Wedbush Securities, has been talking about his predictions for Microsoft's next console, Xbox 720 (or whatever they'll call it).
Speaking to IncGamers, Pachter said: "I think Microsoft's got it right [with their console strategy], and I think Sony will keep plugging away because they have an integrated strategy across all of their consumer electronic products. Microsoft, they have a strategy to take over the world."
"Console will have to be multiple purpose devices, though. The Xbox 720, this is my prediction, is going to be your television as well [as your game console]. You'll be able to tune into television through it."
"You wont need a ‘smart TV' when you've got an Xbox 720, it will be your television and your internet. It's going to be open architecture and I think it's real trick will be that one Xbox will be able to display television to as many screens as you have in your possession."
"The next Xbox will be Windows for sure, and you'll be able to open up multiple TV channels in different windows and you'll use SmartGlass to shoot off different channels to how ever many screens you want. That is happening, that I'm certain of."
Perhaps the boldest part of his prediction is that Microsoft may be considering a subscription model for the Xbox 720. Similar to the deals already offered by retailers, where laptops, tablets and smart phones are sold at a loss, but customers are then tied into a long term subscription.
"I'm pretty confident that in the US Microsoft is going to partner with a cable TV provider, so I expect that the console will be priced like a smart phone. I expect you'll be paying $99 for the console with a cable TV subscription."