Activision Blizzard sets up film and TV studio
Much like Marvel and Ubisoft before them, Activision Blizzard have decided that setting up your own studio and production company is the way to go as they look to leverage their strong brands across television and film.
First up from Activision Blizzard Studios will be an animated TV-series based on Skylanders with actors Justin Long as Spyro, Ashley Tisdale as Stealth Elf, Jonathan Banks (Mike on Breaking Bad and Better Call Saul) as Eruptor and Norm MacDonald as Glumshanks.
Second up is a Call of Duty film series, but there are no details on that thus far.
The studio will be headed up by former Disney executive Nick van Dyk, who had this to say via press release:
"Activision Blizzard Studios has the unique advantage of starting with a library of world-class intellectual property that includes some of the largest franchises which have not yet been developed in film and television. Our library spans more than 30 years of global entertainment culture and, in the last 12 months alone, fans of Activision Blizzard properties have played and watched our games online for more than 13 billion hours. This gives us a huge, passionate and deeply-engaged audience that is hungry for more great content built from the universes they already know and love—and which are extremely broad in their appeal."
"Activision Blizzard Studios is not just an exciting new business for our company, it is a synergistic complement to our core business. Our movies and shows will benefit from the remarkable IP created in our games and will further increase the awareness of, engagement with and passion for our franchises."
Now where's our Pitfall: The Movie?
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