All Games Beta tweeted a picture of a Dutch advertisement announcing a €50 price cut for PS4 (€350) from October 21. This follows on price cuts in Japan and North America. The tweet is slightly confused as it states the price cut is from October 21, but that we should expect an official announcement next week at Paris Games Week. Of course, given Sony's major press conference on October 27, it's only natural to assume the price drop will be revealed there.