Two new animals were made available in the Blizzard Pet Store. The Celestial Steed (a new mount) to sold for $25/20€ and Lil' XT (a new pet) $10/10€. They made Blizzard lots and lots of money yesterday as the cue to buy these virtual animals were at one time topping 140,000 people.
Exactly how much cash Blizzard made is unknown, but just from those 140,000 World of Warcraft players they were likely to squeeze out somewhere in the region of 2-3 million dollars. The rich get richer, eh?