Activision Publishing CEO Eric Hirshberg has been talking about the recently announced deal that will see Call of Duty content heading first to PlayStation platforms.
The significance of the deal lies in the fact that up until now, the shooter franchise has always seen DLC debut on Microsoft's consoles first, before content drops landed on PS and PC thereafter.
Now it's going to be the other way around, but with diehard players potentially already locked into Microsoft's ecosystem, and with eSports Call of Duty tournaments up till now taking place on Xbox, there could well be some teething pains as the the franchise settles into its new position at Sony's side.
"Obviously, that matters," the Activision Publishing CEO told GameInformer. "The muscle memory is a deep, physical connection to the controller that you're used to.
"But it's been a cross-platform game the entire time. We've had great players on both platforms the entire time. The partnership with Sony was the right decision at this time. They've been a great partner on Destiny, and they have a ton of momentum with the PS4 and really got behind this thing. They wanted to see that deal on their platform. We're going to make it work."
The next game in the franchise, Call of Duty: Black Ops 3, is heading to Xbox One, PS4 and PC (and old-gen consoles) in November.