Oculus are promising to monitor their own app store and make sure that all content sold there will be pre-approved and rated.
"We are going to monitor the content and make sure that it fits the policy we put up which is this safe and clean environment that everyone can know, and love, and trust just like other popular app stores...You're going to need to be approved first," company CEO Brendan Iribe told TechCrunch.
"Something can be comfortable from a disorientation standpoint, where it doesn't make me feel bad... it doesn't have crazy locomotion like a roller coaster. But if it is really, really super intense, we do want to give people warnings about that," Iribe explained when discussing the potentially intense experiences that people will find in VR.
"Having bullets fly at you in VR is actually really, really intense and the more real it gets, the more it's going to feel like real life, and you don't really want to be shot at in real life"
"We've gotten really used to it on the 2D monitor because our brain is saying ‘don't worry, don't worry, it's safe.' As soon as you put on VR and your brain's not saying that anymore, it's not necessarily the comfortable experience that it is on a monitor, and we'll have warnings around that."
It's worth mentioning that Oculus Rift will be an open platform, so people will be able to get content from other sources, and it's these apps that won't be approved or vetted.