Nintendo's stock back home has dropped following their E3 presentation, with a 2.68% dip since trading opened.
Sony had recently seen their stock value dwindle, but a strong press conference earlier this week led to a 2.14% bump in price. At least it's not all bad news for the Japanese market.
Nintendo had been hoping to make a real impression with their new console, and despite some interesting third-party titles being announced, analysts were underwhelmed by the amount of games revealed given the proximity of the Wii U's launch.
The financial winner of the week was Ubisoft, who scored the biggest increase in value, with their share price rising over 5% after a strong showing at this year's convention.