The official release date of Bloodborne is March 25th, that's in one week and two days time to be precise. While some retailers tend to sell their products a couple of days before street date (disregarding the agreement with publishers in the process), today's case is a bit more extreme.
As it turns out, a lucky gamer in Toronto, who was eager to get his hands on From Software's harsh action-RPG, is actually playing it right now. He dropped enough proof of that fact at PStrophies forums (via VG247), and confirmed two facts by means on a bunch of pictures: 1) Bloodborne comes with reversible double cover, Until Dawn promo and 2) Hardcore gamers may indeed use light-hearted, flower-covered colorful bed sheets.
If your retailer isn't as 'aggressive' as this one from Canada, just be patient and wait for Bloodborne launch and Gamereactor's review come next week.